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Unfit to Print


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Question: When is parody protected from a charge of trademark infringement?
Answer: Parody is a usage of a mark that pokes fun at the mark and does not confuse the public as to the source of the usage. In determining whether there is infringement the court balances the public interest in free expression against the public interest in avoiding consumer confusion. “A parody must convey two simultaneous—and contradictory messages; that it is the original, but also that it is not the original and is instead a parody. To the extent that it does only the former but not the latter, it is not only a poor parody but also vulnerable under trademark law, since the consumer will be confused.” From Cliffs NOtes, Inc. v. Bantam Doubleday Dell Publishing Group, 886 F. 2d 490 (2d Cir. 1989) #

The National Debate’s Corrections parody which you demanded be removed clearly meets this test. In addition, in calling attention to the Times’ failure to address serious errors made by its columnists, Mr. Cox is fulfilling one of the sacred duties of journalism; namely, to be vigilant and courageous about holding those with power accountable. Furthermore, as a member of the press with a duty to uphold the First Amendment, it is unconscionable for the Times to resort to draconian legal tactics which, were they successful, could only have a chilling effect on free expression. #

  1. I will mirror the parody page on my own website here: www.stumax.com/Corrections.html.
  2. I will discontinue linking to and recommending the New York Times or Times articles.
  1. I will avoid doing business with Times advertisers, and should an opportunity arise, I will let them know why I am not doing business with them. I will stop my protest when you have withdrawn your legal action against Mr. Cox and his ISP and any other mirrors of the parody page, withdrawn any other public objections to the parody page, and have affirmed the right of authors to use satire and parody as legitimate forms of communication. #

    13. In addition to this code, we observe the Newsroom Integrity Statement, promulgated in 1999, which deals with such rudimentary professional practices as the importance of checking facts, the exactness of quotations, the integrity of photographs and our distaste for anonymous sourcing. #

    At least two of your columnists – Maureen Dowd and Paul Krugman – by altering the statements of George Nethercutt, are guilty of violating these principles. Dowd has also meaningfully altered a quote by George Bush. If the Times has offered a correction for either of these, they do not appear on a search of your website. #

    15. The Times treats its readers as fairly and openly as possible. In print and online, we tell our readers the complete, unvarnished truth as best we can learn it. It is our policy to correct our errors, large and small, as soon as we become aware of them. #

    and this: #

    18. Staff members who plagiarize or who knowingly or recklessly provide false information for publication betray our fundamental pact with our readers. We will not tolerate such behavior. #

    And yet, by allowing your op-ed columnists to self-regulate, you are in fact tolerating such behavior. You are sending a message to your readers that, despite your own Code of Ethics, you are quite willing to avoid printing the “complete, unvarnished truth.” You are not correcting errors as soon as you become aware of them. #

    Seek Truth and Report It
    Journalists should be honest, fair and courageous in gathering, reporting and interpreting information. #

    Journalists should:
    • Test the accuracy of information from all sources and exercise care to avoid inadvertent error. Deliberate distortion is never permissible. #

    Minimize Harm
    Ethical journalists treat sources, subjects and colleagues as human beings deserving of respect. #

    Act Independently
    Journalists should be free of obligation to any interest other than the public’s right to know. #

    Journalists should:
  2. Be vigilant and courageous about holding those with power accountable. #

  3. Be Accountable
    Journalists are accountable to their readers, listeners, viewers and each other. #

    Journalists should:
  4. Clarify and explain news coverage and invite dialogue with the public over journalistic conduct.
  5. Encourage the public to voice grievances against the news media.
  6. Admit mistakes and correct them promptly.
  7. Expose unethical practices of journalists and the news media.
  • Abide by the same high standards to which they hold others. #

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