Gnomedex: Rough Quote
Asa Dotzler (roughly): Given the choice between hearing what Ford Motor Company has to say about its product and what a million Ford customers have to say, I think people will opt to hear what the million customers have to say.
Friday, June 24th, 2005 @ 4:43 pm 
Gnomedex
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June 24th, 2005 at 4:59 pm
OK… but what if you had to actually read the 1 million comments attached to Ford’s Corp blog post?
Doesn’t the statement assume a lot about our ability to integrate 1 million statements into some sort of meaningful information? Does that happen auto-magically now? What does Kansas want?
McD
June 24th, 2005 at 5:18 pm
I think it’s that you don’t have to read a million of them. You get to read a few and start to get some perspective that isn’t crafted polished by Ford’s marketing department.
Hell, we do that anyway. We talk to our neighbors about their experiences with their cars and their doctors and their real estate agents and whatnot. I don’t know if Asa’s suggestion is better or worse. I think it’s just about having more options.