I wrote an article on blogging recently for the Association for Women in Communications’ Seattle newsletter. Thanks to AWC for their permission to post it here…

Soaring Through the Blogosphere

So you have a website. Big deal. Everybody and her sister has a website. My grandfather’s got a website and he’s dead. I mean, you’re not really anybody unless you’re Anybody.com. Websites! Those are so 2003!

What you want is a blog.

What do you mean, “a what”? A blog! Short for weblog. A log of the web. Sheesh, you are so unhip.